This is an old commercial from around 2006 I think. Mostly I just want to post it so I have it to look at whenever I want. It's beautiful. Natalie showed this to me when we were still in school and I watched it at least ten times in a row. Fallon London is the agency responsible for the spot, and they won all kinds of awards for it in 2006. This spot has become a landmark in advertising for the new aesthetic of simple, clean, huge ideas. Sony wanted a spot that highlighted their emphasis on color in their tvs. So Fallon came up with a simple idea—get a bunch of bouncy balls and let them loose down a hill. From there they exploded it to huge proportions—get 200,000 plus bouncy balls and throw them down a hill in San Fransisco with 24 high speed cameras capturing every bouncy, ricochet , and roll. The result was this amazing and arresting commerical. Every time I watch it I'm captivated. You can't help but feel good about the world after seeing this spot. The first video is the actual spot that ran on television, and the next is a behind the scenes, making of video produced by Fallon. This is a piece of advertising that makes me proud to be part of the industry. I want to do advertising like this when I grow up.
1 comment:
really cool. wish I was there :)
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